Over the summer Blue Man Group partnered with MasterCard to be a part of their year- long “Priceless New York” campaign. Blue Man is the only entertainment event promoted in this campaign, which includes the New York Yankees, the New York Botanical Garden, and the Time Warner Center among a few other select attractions. As a part of this campaign, we have provided MasterCard with three “Priceless” experiences to offer their cardholders: reserved poncho seats, a sound check experience and “Be a Blue Man 101.” For each show there are ten poncho seats reserved just for MasterCard holders and the sound check experience allows 10 people to watch a sound check once a month. “Be a Blue Man 101” is three hours of Blue Man training that includes throwing marshmallows and drumming on PVCs.
The MasterCard Priceless New York campaign will run until July 2012.